NYU Libraries Acquired Neustar Localeze Data

Data Services is excited to announce that we have acquired access to Neustar’s Localeze business location data product. Now, NYU students, faculty, and staff can download a single dataset of roughly 16 million individual business locations with geographic identifiers, including latitude and longitude coordinates, and explore them according to a range of firmographic variables. In all, there are over 60 variables, including business size, sales volume, NAICS code, and more. Note that this data is available for the purposes of academic research only.

In order to access this data, go to this record in the Faculty Digital Archive or search within the NYU Libraries catalog. The record contains a text delimited file of the data and a codebook to interpret the variables. There are instructions on how to create a SQL table with the data, but you may also load it in SPSS, Stata, or other advanced quantitative software packages.

For the sake of convenience, and to demonstrate the spatial possibilities for this data, we have created a sample shapefile of all business locations within the borough of Brooklyn. You can access the file within NYU’s Spatial Data Repository.

If you have any questions about accessing or working with this data, don’t hesitate to contact us at Data Services. You can also see similar business data holdings by browsing the Virtual Business Library (VBL).


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